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Membership Consultation Survey Results

 

Supporter Survey Results – What You Told Us

 

Thank you to everyone who took part in our recent Supporters Trust consultation survey on our aims to increase the amount of money we can put into the football club each year to £100,000. 

 
We received 737 responses, made up of:

 

  • 74% current Trust members 

  • 26% non-members 

  • A broad mix of season ticket holders, regular attendees and long-distance supporters 

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This is one of the largest engagement exercises the Trust has undertaken — and your feedback will directly shape what happens next. 

 

1️⃣ There Is Strong Support to Increase Support for the Club

 

When asked about the Trust’s ambition to increase annual contributions to around £100,000: 

  • 87% were supportive or very supportive 

  • 12% were neutral 

  • 1% were unsupportive 

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This tells us that supporters want the Trust to play a bigger role in financially supporting Torquay United. 

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2️⃣ Tiered Membership Is Favoured 

 

When asked about introducing membership tiers with added benefits: 

  • 76% said this would make them more likely to increase their contribution 

  • Only 24% said it would not 

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This suggests supporters prefer choice and flexibility, rather than a one-size-fits-all approach. 

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3️⃣ Views on Increasing the Minimum Membership 

 

When asked about increasing the minimum monthly membership: 

  • 67% would support an increase to £5 

  • 20% were unsure 

  • 13% would not support this 

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Feedback highlighted two clear themes: 

  • A desire to protect accessibility and inclusivity 

  • Recognition that greater financial contribution requires sustainable income 

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4️⃣ Affordability Snapshot 

 

Supporters were asked how affordable different monthly contribution levels would be: 

  • £5 per month: 83% said affordable 

  • £10 per month: 50% said affordable 

  • £20 per month: 26% said affordable 

  • £25 per month: 19% said affordable 

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This shows there is capacity within parts of the supporter base for higher-tier options — while affordability varies significantly across the fanbase. 

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5️⃣ What You Value Most About the Trust 

 

Top responses were: 

  • Supporting the football club financially 

  • Feeling part of the club community 

  • Having a voice in club matters 

  • Transparency and updates 

  • Holding a significant shareholding in the football club 

This reinforces that the Trust’s core purpose remains central to members. 

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6️⃣ Most Requested Additional Benefits 

 

The most popular potential benefits were: 

  • Priority ticket access 

  • Club shop discounts 

  • Hospitality Matchday experience draws 

  • Voting or influence on specific club initiatives 

  • Discounted food/drink at Plainmoor 

  • Exclusive events with players/management 

  • Trust-only competitions and experiences 

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These will inform any future membership structure that is rolled out to the supporter base.

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7️⃣ Community Shares – Supporter Appetite 

 

The survey also explored whether supporters would consider investing in a future community share issue. 

The results showed: 

  • 71% would consider investing, with a further 19% open to the idea. 

  • The most common potential investment levels were between £100 and £500. 

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Supporters highlighted that the most important factors influencing their decision would be: 

  • A clear plan for how funds would be used. 

  • Confidence in the improved financial stability of the club. 

  • Continued emotional commitment to the club. 

  • Transparency and regular reporting. 

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These results indicate that there is meaningful appetite within the fanbase for future investment opportunities, alongside regular monthly support. 

The Board will take this into account when considering future fundraising approaches. 

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What Happens Next? 

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Following the survey, the Supporters Trust Board has now met and reviewed the results in full. 

Thank you again to everyone who took the time to share their views — the response has given us a clear and representative picture of supporter sentiment. 

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Based on this feedback, the Board has agreed a direction of travel for how the Trust will grow its support for the club going forward. 

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In summary: 

  • There is strong backing for increasing the Trust’s financial contribution to the club. 

  • Supporters favour a tiered membership structure, offering choice and flexibility. 

  • It is important that membership remains inclusive and accessible, even as we grow. 

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As a result, the Board has agreed to: 

  • Introduce a new tiered membership structure, designed around supporter feedback. 

  • Retain the £2 minimum membership level, ensuring it remains fair and inclusive, moving forward this will be reviewed on an annual basis. 

  • Work with the club to develop meaningful, supporter-valued benefits. 

  • Continue to improve transparency and communication around how funds are used. 

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Further details of the proposed structure, including membership levels and benefits, will be shared shortly, along with opportunities for members to ask questions and provide feedback. 

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This is an important step forward for the Trust — and it has been shaped directly by you, the supporters. 

 

Torquay United Supporters Trust Board 

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